Pharma is a story about a powerful woman who saved thousands of mothers and children from the tragedies of thalidomide. A story about women deserves to have a design that reflects that. This branding guide is a juxtaposition of the world of women in 1950s and 1960s America, to the world of Science. Because who said they can’t coexist? (a lot of people, that’s who)

Unfortunately, Pharma ended up being dropped before production, but I am so happy I got to work on a branding guide for it that really gave it the color it deserved. And who knows, maybe some day soon we’ll get to see this story on the big screen!